Course Description

Training course will show you how to take your organisation from Good to Great. The Rise (and rise, and rise) of web technologies, of Peer-Review, Price Comparison and auto-switching website have changed the rules of customer engagement irrevocably and forever. The old Marketing books and theories can be torn up. The strategic battleground now is in delivering world-class customer “experiences”. The old models, focusing on Product, Price, Promotion, Place, etc. overlook the fact that the way goods and services are purchased and consumed is now radically different to how they were, even half a generation ago.

What you'll learn in this course?

• Learn how to build processes and systems that deliver sustainable and unique customer value over and over again

• Learn how to communicate, using a common, compelling “voice” across multi-channels and media,

• Learn how to be compelling and how to create and then capture sustainable value